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My Coaching Mission

Updated: Apr 21, 2022

The reason I became a coach was to make sure more people had the help they needed to shift out of survival mode and into joy and passion, so they feel great again.


And my why behind that is I felt like I was in survival mode for a lot of my corporate career, especially after having kids.


I had the underlying feeling of not quite being good enough - not fitting in and I just couldn’t work out what was wrong with me.


But the problem wasn’t with me.


“When a flower doesn't bloom, you fix the environment in which it grows, not the flower.”Alexander Den Heijer

It was with the environment I was in and the daily reminders of my “development opportunities” or weaknesses - rather than allowing me to play to my strengths.


I didn’t know this at the time. I didn’t have the language or knowledge.


Then I found coaching.


My Business Mission


👉 My mission is to help as many folks as I possibly can who are feeling like I felt back then, to realise they are good enough just as they are.


👉To support them to create a life on their terms, playing to their strengths and passions.


👉I also want them to have a lot of fun doing it.


As with much of my life (e.g. buffet and tapas being my favourite meals) I have a selection of “mission statements” that underpin my mission.


My Mission Statements


I want to live in a world where:


🏞 Coaching is mainstream and accessible for all who need it

🍕 Coaching is a normal thing to do to help with self awareness, living a full life & pushing humanity forward

❤️ Work works and people are in control of their career in a more purposeful way

🌍 Work is one of the ways you contribute to the world, not the only way (and not a definition of who you are)

🧠 We look after, talk about, make allowances for each others mental health as well as physical

🌈 Equality & inclusion are real, and diversity in all its forms is celebrated


And to close, I also want to share (and would love to live up to) the late, great Dr. Maya Angelou’s mission:


“My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style.” Maya Angelou

What mission are you on?

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