START UP SHERPA EXPEDITIONS
Introducing the Start Up Sherpa Method: a brief overview and the outcomes of each expedition.
BUILD YOUR BUSINESS IN 25 MINUTES A DAY
You have just 25 minutes to complete your daily mission - no more.
WHY?
• It stops overthinking
• Creates consistent action & momentum
• Doesn’t eat into your day job & life
EXPEDITION 1: GETTING COZY WITH YOUR IDEA
Creating your pitch in writing & video formats, getting feedback, and getting clear on why you want to take this journey.
Tools covered:
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How to write a pitch and a press release
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Understanding user research techniques
Outcomes:
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A refined written pitch & 90 second video pitch
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A press release
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Feedback from 12 people on your idea (including a child)
EXPEDITION 2: GETTING COZY WITH YOUR CUSTOMERS
To be customer centric, you need to know them better than they do themselves. It’s time to get under the skin of your customers, and really dig into who they are and what they do.
Tools covered:
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Creating your Customer Canvas
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How to find your ideal customers
Outcomes:
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A list of 5 ideal customers’ contact details
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3 questions you want to ask them
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An idea of their hopes, fears, needs and frustrations
EXPEDITION 3: DO YOUR CUSTOMERS CARE?
This expedition is about finding out what your ideal customers think of your offering and creating different flavours to see if there’s one that makes your customers go wild!
Tools covered:
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Perceptual positioning
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Zooming in & out of your idea
Outcomes:
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8 conversations with ideal customers
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3 alternative ideas
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A further refined pitch
EXPEDITION 4: CREATING YOUR WORKING BRAND
This expedition is about bringing your brand to life. Naming your business and giving it a brand: logo, font, colour palette, tagline, archetype.
Tools covered:
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Canva for design
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Creating a brand brief
Outcomes:
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Your business name, logo, tagline, tone of voice, colour palette and fonts
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Your brand archetype(s) & promises
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Feedback on your brand
EXPEDITION 5: DESIGNING YOUR LIFESTYLE P&L
How much money do you want to make from your business? In this expedition you will create your Business Model Canvas to understand how your business will run and make money.
Tools covered:
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Profit & Loss accounts
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Business Model Canvas
Outcomes:
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An understanding of business financials
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A complete Business Model Canvas
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Pricing for your products & services
EXPEDITION 6: DELIVERING YOUR OFFERING
Creating your Minimum Viable Product (MVP) and Minimum Viable Presence (marketing channels) to be able to sell to your customers.
Tools covered:
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MVP - Minimum Viable Product
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Product Roadmaps
Outcomes:
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An MVP of your product or service ready to sell
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Sharing your product & branding online
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A schedule for how you spend your time on your business
EXPEDITION 7: SETTING UP FOR SALES SUCCESS
Throughout this expedition you will make sales calls every day, both to get used to selling and to learn as much as you can about the sales process.
Tools covered:
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Lead Qualification Systems
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Objection Handling
Outcomes:
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A refined sales script & email
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Your sales processes defined
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12+ sales conversations with customers
