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Turn your idea into a fully fledged business in 6 months, for £1,800 in just 25 minutes a day.





Have you ever wondered what life would be like as your own boss? No-one to answer to and in complete control of the way you fill your days, weeks and months.

Becoming an entrepreneur is not for the weak hearted. Its full of highs and lows that you might never have experienced in your life before. But it is a ride worth taking.


Startup Sherpa helps first time entrepreneurs with the hardest part of starting a business - going from nothing to something.


It's a 6 month business development programme delivered digitally to budding entrepreneurs. Alongside the training, Sherpees receive 1:1 and group coaching support to help develop their entrepreneurial mindset and cheer them along the way.


  • World Class Start up Training

  • Weekly Group coaching calls

  • 6 Monthly 1:1 Coaching sessions

  • Community Slack Channel 

  • Access Anyone Network™

Helen Unwin Coaching Start Up Business Package




Here's the Start Up Sherpa Method & Coaching programme and a brief overview of each expedition and the outcomes.

Start Up Sherpa Highlights:

  • Test & validate your idea with real customers before spending lots of money & time 

  • Access to world class training and tools used by global start ups

  • Easy to fit around your life and current career - just 25 minutes a day

  • Learn business and mindset tools & techniques to support your life as an entrepreneur

  • Supportive community of other Sherpees going through the same experience

How does it work?​

What does it cover?

  • Refining your business idea & creating your pitch

  • Identifying your ideal customers and finding where they hang out

  • Talking and pitching to potential customers

  • Setting up your brand's visual identity & archetype

  • Creating your Business Model Canvas 

  • Getting to grips with business finances 

  • Honing your Selling techniques 

Are you ready to take the first step on your START UP SHERPA JOURNEY?



7 Expeditions , 98 Missions, 6 monthly 1:1 Coaching Sessions - 25 minutes per day. 


Early Bird Bonus #1 

10% Off Package Price

(£1,620 instead of £1,800)

Terms: Pay in full at sign up


Early Bird Bonus #2

Start Up stationery pack

Terms: Sign up within 24 hours


Helen Unwin - Start Up Sherpa Certified Coach

Although I’m a start up and business development coach now, I previously worked in large organisations including British Gas, Talk Talk & Hertz managing digital products and teams. In 2019 I left the corporate world to set up my own coaching business, but really missed the product development side.


That was when I met Hugo.


Now I'm able combine two of my passions: Coaching and Product Development in Start Up Sherpa. I help entrepreneurs and existing business owners to create a business that comes from the heart, and is well and truly validated by real customers. I also do a lot of coaching around entrepreneurial mindset, to help push through when there's no-one else around watching.

As a Start Up Sherpa Certified Coach, I lead my Sherpees through the 7 Expeditions, with group and 1:1 coaching touchpoints. That way we're all in it together, we share our wins and our failures and celebrate them equally. Then get back on the horse and go at it again.

Helen Unwin Start Up Sherpa Coach


The Start Up Sherpa programme has been designed by Dan and Hugo who have built businesses for companies like Vogue, The Times and Nectar.

Hugo Pickford-Wardle - Co-Founder & Head Sherpa

I’ve always had grand ambitions.  At 3 I wanted to be a Horse when I was older. At 6 I became an Entrepreneur. I told the career advisor at school I wanted to be a concept designer.

I was told that job didn’t exist. 


Since then I have had a wild ride bringing to life game changing products for the worlds most loved brands including recently launching the first global digital title for the iconic Vogue brand. 


I now share my knowledge and passion for entrepreneurship through Startup Sherpa and I am on a mission to create a generation of kids with the innovation skills and financial freedom to save the world - through 16x16.

Hugo Startup Sherpa

Dan Roe - Co-Founder & Tech Wizard

An ex Corporate type who has had a career of careers, but got to a point where he'd had enough and wanted to try something new. 


Trained as an Engineer, he likes to take the complex and make it simple, but in a way that makes sense. With his ability to communicate complexity in a simple way, and ability to 'codify' things into clear steps and instructions, he is the Yang to Hugo's Ying.

Dan Startup Sherpa

Here's the Start Up Sherpa Method & Coaching programme and a brief overview of each expedition and the outcomes.

Expedition 1:  Getting Cosy with your idea
Expedition 2:  Getting Cosy with your Customers
Expedition 3:  Do your Customers care?
Expedition 4:  Creating your working brand
Expedition 5:  Designing your lifestyle P&L
Expedition 6:  Delivering your offering
Expedition 7:  Setting up for sales success


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Phairis S

Startup Sherpa is an excellent way to transform your business idea into your new reality. I had no idea where to start, nor who to start with, to get to the next level. Startup Sherpa has been guiding me along the way with easy to follow exercises that take less than 30 minutes a day to complete. I highly recommend Startup Sherpa to help launch your startup.

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I love how the programme breaks down each key phase into ‘expeditions’ and the trick of being assigned a daily task to be completed in 25 minutes. The beauty is that you don’t even need to (and probably shouldn’t) quit your job before you take the plunge and start implementing your idea.


Dan & Hugo really helped me take an idea into an actual company. The great thing about Startup Sherpa is that you can start where you are. They made me believe that I didn't need to wait for an investment, a team, or private equity. You can just get started and test the idea. It's been an amazing experience. Now we're an actual working startup, and that wouldn't have happened without the help of Startup Sherpa.


How do I sign up?

Before you sign up to the programme, we'll have a chat, so I can tell you all about the programme, answer any questions you have for me and get to know you. To arrange a call, email me at and we can arrange a good time to talk. After the initial call, and you're ready to go ahead I'll send you a contract and an invoice for payment. The Start Up Sherpa missions will officially start on January 25th 2021. 

Can I really start a business in 25 minutes a day?

The Start Up Sherpa method uses the Pomodoro technique. It's key aim is to create consistent action and momentum without being too onerous and to get in the habit of short periods of focus. If you are doing this programme whilst working, finding 25 minutes a day is more achievable. And it enables you to continue to focus on the other areas of your life at the same time.

Can I pay by instalments? 

Yes. The programme cost of £1,800 can be divided into 6 payments of £300. If you are interested in a payment plan, please mention it on our call.

How many people will there be?

The maximum group size is 12, and the minimum is 4, so somewhere in between those two numbers.

Can I do it alongside my day job?

Yes. One of the key benefits of the Start Up Sherpa method is chunking the journey into bite sized pieces, so you are able to keep your commitments that you have already in place, whilst still making large movements forward on your business.