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START UP SHERPA EXPEDITIONS

Introducing the Start Up Sherpa Method: a brief overview and the outcomes of each expedition.

BUILD YOUR BUSINESS IN 25 MINUTES A DAY

You have just 25 minutes to complete your daily mission - no more.

WHY?
• It stops overthinking
• Creates consistent action & momentum
• Doesn’t eat into your day job & life

EXPEDITION 1: GETTING COZY WITH YOUR IDEA

Creating your pitch in writing & video formats, getting feedback, and getting clear on why you want to take this journey.

Tools covered:

  • How to write a pitch and a press release

  • Understanding user research techniques

Outcomes: 

  • A refined written pitch & 90 second video pitch

  • A press release

  • Feedback from 12 people on your idea (including a child)

EXPEDITION 2: GETTING COZY WITH YOUR CUSTOMERS

To be customer centric, you need to know them better than they do themselves. It’s time to get under the skin of your customers, and really dig into who they are and what they do.

Tools covered:

  • Creating your Customer Canvas

  • How to find your ideal customers

Outcomes:

  • A list of 5 ideal customers’ contact details

  • 3 questions you want to ask them

  • An idea of their hopes, fears, needs and frustrations

EXPEDITION 3: DO YOUR CUSTOMERS CARE?

This expedition is about finding out what your ideal customers think of your offering and creating different flavours to see if there’s one that makes your customers go wild!

Tools covered:

  • Perceptual positioning 

  • Zooming in & out of your idea

Outcomes: 

  • 8 conversations with ideal customers

  • 3 alternative ideas 

  • A further refined pitch

EXPEDITION 4: CREATING YOUR WORKING BRAND

This expedition is about bringing your brand to life. Naming your business and giving it a brand: logo, font, colour palette, tagline, archetype.

Tools covered:

  • Canva for design

  • Creating a brand brief

Outcomes:

  • Your business name, logo, tagline, tone of voice, colour palette and fonts

  • Your brand archetype(s) & promises

  • Feedback on your brand

EXPEDITION 5: DESIGNING YOUR LIFESTYLE P&L

How much money do you want to make from your business? In this expedition you will create your Business Model Canvas to understand how your business will run and make money.

Tools covered:

  • Profit & Loss accounts

  • Business Model Canvas

Outcomes: 

  • An understanding of business financials

  • A complete Business Model Canvas

  • Pricing for your products & services

EXPEDITION 6: DELIVERING YOUR OFFERING

Creating your Minimum Viable Product (MVP) and Minimum Viable Presence (marketing channels) to be able to sell to your customers. 

Tools covered:

  • MVP - Minimum Viable Product

  • Product Roadmaps

Outcomes:

  • An MVP of your product or service ready to sell

  • Sharing your product & branding online

  • A schedule for how you spend your time on your business

EXPEDITION 7: SETTING UP FOR SALES SUCCESS

Throughout this expedition you will make sales calls every day, both to get used to selling and to learn as much as you can about the sales process.

Tools covered:

  • Lead Qualification Systems

  • Objection Handling

Outcomes: 

  • A refined sales script & email

  • Your sales processes defined

  • 12+ sales conversations with customers 

Are you ready to take the first step on your START UP SHERPA JOURNEY?

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START UP SHERPA COACHING PACKAGE - £1,800

7 Expeditions , 98 Missions, 6 monthly 1:1 Coaching Sessions - 25 minutes per day. 

Early Bird Bonus #1

10% Off Package Price

(£1,620 instead of £1,800)

Terms: Sign up & pay in full 

Early Bird Bonus #2

Start Up stationery pack
 

Terms: Sign up in 24 hours

© 2021 Helen Unwin Coaching   

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